6 Effective Ways to Market your Computer Repair Shop on Instagram

Technology has all but taken over the 21st century. From mobile phones to digital billboards to artificial intelligence, technology is all around us. And among the most popular forms of technology are computers, of course. As a result, computer repair shops have also grown in popularity. 

A rise in the number of computer repair shops means a rise in competition, meaning that repair businesses often have to compete for customers. However, it’s no longer enough to simply provide the best repair services to come out on top – if you want to succeed then you’re going to have to market yourself on Instagram. 

Here’s how you can market your computer repair shop on Instagram:

1. Post Before and After Repair Photos

What’s more satisfying than a before and after? And before and after for a repair job? Unmatched! Imagine a potential client scrolling through your Instagram page and coming across pictures of a repair job – not only will your work speak for itself, but your audience will also be able to see the type of work that you specialize in, helping you land relevant clients. 

Dig through past client jobs, take out pictures that accurately show the before and after process, and post them on your Instagram page. Of course, don’t forget to post the pictures with SEO-optimized captions and relevant hashtags to really maximize reach!

1. Share Behind-the-Scenes Content

Speaking of before and after, there’s another type of content that performs particularly well on Instagram: behind-the-scenes! Customers love putting faces to a brand and posting behind-the-scenes content of your team members at work ought to bring about traction. 

You can post short clips of them explaining a repair process, talking about why they love working at your repair shop, and even sharing general pointers on how you can best maintain your computer health. Remember, the more humanized your repair shop seems, the more customers you are likely to get. 

1. Post Tips and DIY Fixes

The only way to gain clients is not by posting directly about your repair service. Instead, a clever way to put yourself in front of potential customers is by talking about other topics related to computers. This way, when people make related searches, they’re redirected to your Instagram page!

For instance, posting computer maintenance tips and DIY fixes for common issues is a great way to establish yourself as a reliable source of computer information and build yourself an Instagram following. And when your followers are in need of repair services, they’ll know to turn to you – you might even get some recommendations! 

As for the design aspect of your maintenance tips and DIY fixes posts, you can rely on PosterMyWall’s range of computer repair templates. Simply pick a template, customize it according to your needs, and post it on your Instagram page. Not only is the PosterMyWall platform extremely easy to use, meaning that you can handle design without outsourcing, but it’s also free to use. A win-win. 

1. Share Customer Reviews

What’s better than seeing a post from a business? Seeing a post from one of their satisfied customers! Not only does it lead to an instant seal of authenticity and guarantee, but it makes deciding on that business so much easier. 

As a computer repair shop, people are going to be trusting you with some of their most precious items – their computer devices – and they want them to be in the right hands. You can post customer testimonial videos or written reviews on your Instagram page. Simply reach out to your past clients, ask them to share reviews, and put them up. If your clients are unwilling, you can even incentivize them with a free service or a discount offer.

1. Run Paid Ads

Organic Instagram marketing is great, but sometimes you need to invest in paid ads. Not only do they allow you to control what target demographic gets to view your content, but you can also gather analytics to help you improve your further marketing efforts. 

Start by designing a graphic, pair it with an SEO-optimized caption, and relevant hashtags, and choose your target demographic by setting variables such as location, age, and gender. Once you have all this ready, you can post your ad, check back to see your ad performance, and implement changes in future ads. 

1. Engage in Influencer Collaborations

Last but not least is influencer collaborations. Influencers run Instagram, and while you might think that the computer repair niche is not one that many influencers will pair with, you’d be surprised at how varied the influencer market actually is. 

Start by shortlisting a couple of influencers to work with – for your computer repair shop, you can look into the technology niche – reach out to them with a mutually beneficial proposal, and then finalize who you want to work with. You can ask the influencer to post content about your repair shop on their feed and stories, do a live session giving a walk-through of your services, and even offer an exclusive discount code to their followers. Soon, you’ll have a bunch of new customers pouring in!

Try these tips to market your computer repair shop on Instagram. Make sure to adjust these strategies according to your audience, and you’ll be good to go! 

Keywords:

• Promote
• Computer repair shop
• Business