PR practitioners must provide efficient communication amongst all platforms, in order to engage the fashion public in an industry socially related by way of on-line buying. Many fashion brands have printed advertisements that were too provocative and sexy to attract prospects’ consideration. British excessive fashion model Shopping, Jimmy Choo, was blamed for having sexism in its ad which featured a female British mode wearing the model’s boots. In this two-minute ad, males whistle at a mannequin, strolling on the road with red, sleeveless mini costume. This advert gained a lot backlash and criticism by the viewers since sexual harassment and misconduct were an enormous problem throughout this time and even till now.
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